Client: Bragg Visual / Voice / Video / Social / OOH / In-Store

BRAGG

It’s the big yellow label with the red border and big black letters. It been around for 112 years and has never changed — and that’s a good thing.

Creatives: Becca Schepps / Anna Delaney
Agency: Fortnight Collective
Directors & Edit: The Vortex.TV / Austin Kearns & Emiliano Granado
Animation Director: The Ronn
Sound: Matthew Pollis / SoundSpace

It’s Not WEIRD IF IT WORKS

It’s the big yellow label with a big red flag and black letters. It’s the brand you already have in your cabinet since you’ve had a cabinet. It’s the one you know you should us more of but you might not, or you might. It’s the one with all the writing on it. It’s the one that’s been around for 112 years and has never changed its recipe. Ever. It’s Bragg. A brand that’s unfiltered & raw and knows, it’s not weird if it works.

we brought EVERYTHING weird, quirky, unfiltered, raw and real about this beloved (AND AVOIDED) brand to life With video, design, animations and A TELL-IT-LIKE-IT-IS tone. BASICALLY, WE REINTRODUCED this century-old brand TO modern TIMES by changing absolutely nothing ABOUT IT.

Fact: We’ve been around for 110 years. Before the grapefruit diet, cabbage diet, and 48-hour hollywood diet. Before the low-carb, high-fat, calorie counting, paleo, keto, gut-obsessed data tracking world we now live in. And while a lot has changed, one thing hasn’t changed at all. Us: Bragg. The bright yellow brand with red and black letters. The one that’s tried and tried and tried and true. The one that hasn’t change a thing except the lives of so many people in so many ways. Because for a mere 110 years we’ve been experimenting in the present to change your future for the better. It’s why we’re so good at making effective products like our Apple Cider Vinegar. It’s why we know 5% Acetic Acid can do wonders for your health, your hair, your dog’s hair and your glass table. It’s 110 years of experience to know better - like if it tastes to good to be true, it probably is. And also 110 years of experiments to know ‘better’ - like proven ways to live healthier, happier and longer. It’s why when we do something we do it to make a difference - not because is trendy. Because taste is subjective, results are not. In fact, results are proven by time, not focus groups, not mumbo jumbo marketing. It’s why for 110 years we’ve been the brand experimenting with an unfiltered curiosity to deliver endless raw and real solutions. The brand that has proven for all life’s questions, apple cider vinegar might be the solution. Or as you may know us: the bright yellow brand with big red and black letters. Regardless, we’re Bragg and we’re unfiltered & raw. I mean, it’ not weird if it works.

〰️

Fact: We’ve been around for 110 years. Before the grapefruit diet, cabbage diet, and 48-hour hollywood diet. Before the low-carb, high-fat, calorie counting, paleo, keto, gut-obsessed data tracking world we now live in. And while a lot has changed, one thing hasn’t changed at all. Us: Bragg. The bright yellow brand with red and black letters. The one that’s tried and tried and tried and true. The one that hasn’t change a thing except the lives of so many people in so many ways. Because for a mere 110 years we’ve been experimenting in the present to change your future for the better. It’s why we’re so good at making effective products like our Apple Cider Vinegar. It’s why we know 5% Acetic Acid can do wonders for your health, your hair, your dog’s hair and your glass table. It’s 110 years of experience to know better - like if it tastes to good to be true, it probably is. And also 110 years of experiments to know ‘better’ - like proven ways to live healthier, happier and longer. It’s why when we do something we do it to make a difference - not because is trendy. Because taste is subjective, results are not. In fact, results are proven by time, not focus groups, not mumbo jumbo marketing. It’s why for 110 years we’ve been the brand experimenting with an unfiltered curiosity to deliver endless raw and real solutions. The brand that has proven for all life’s questions, apple cider vinegar might be the solution. Or as you may know us: the bright yellow brand with big red and black letters. Regardless, we’re Bragg and we’re unfiltered & raw. I mean, it’ not weird if it works. 〰️

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