THE CHALLENGE:
Stages Cycling is a cycling company that revolutionized the power meter industry with the launch of it's first product. Coming to market fast and furiously they constantly were playing catch up with their brand. As a result they had no web presence and no strategy for how to engage prospective customers.
THE RESULT
With a competitive analysis I developed strategy to inform a complete brand overhaul including new UX, web design and development, messaging strategy, content creation, social media strategy, analytics and trade-show collateral that has taken the company through multiple product launches, and exponentially increased their online presence, social media engagement market presence and sales.
←WEBSITE
I manage their online presence and gleaned insights on how to engage new customers through content creation.
TRADESHOW COLLATERAL ↓
Each year I write, design and produce multiple catalogs and print pieces for distribution at trade shows and events.
DIGITAL CONTENT & VIDEO↓
Videos are made in conjunction with Duke Media.
As a company based heavily in engineering, Stages Cycling continues to innovate and bring new products to market. We help them discover ways to communicate their products to customers with a human feel, that explains the amazing technology in a way their consumers can geek out on and grasp.
← PRODUCT TEASER VIDEO